What Social Media? Pt.-III

We hear people sing praises of how social media has become the “Voice of Customer” and we can rely on it to know what the people are talking but the truth is: Global Internet penetration is still pegged at 28.7%. So how does even with a 100% usage rate of social media, micro-blogging, et al. be called the “voice of consumer”?

Is this the "Voice of Customers?"

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